Your team could feel pressure to publish on a set schedule. Because your reader will expect messages from you - and will be used to seeing your company regularly in their inbox - presumably they’ll be less likely to hit that “unsubscribe” button, particularly if you consistently send relevant, useful content. The newsletter format enables you to share different kinds of content, and you’ll have plenty of room for links from your archive, featured content from partners, images and so forth. You have the flexibility to send a variety of content. ![]() If your audience expects your newsletter every Wednesday, presumably you will be more motivated to get that message out the door consistently. Imagine a newsletter as a collection of different items of interest to the reader (versus a stand-alone message that only focuses on one thing).ĭataStax, for example, publishes a monthly newsletter with links to featured articles, upcoming events, and webinars.įixed publishing schedules can be motivating. That’s not a hard and fast rule, but many newsletters follow this format.Ī newsletter may include links to the company’s published content, curated content from other sources, images or special offers. The content includes a branded HTML header, an opening greeting, and a featured article or a collection of articles. Marketing teams typically publish email newsletters on a regular schedule (usually weekly or monthly). What are the differences between email newsletters and content notifications, and which one should you choose for your company? Let’s look at the definition of these two methods and examine the pros and cons of each to help you decide. You can use either of these methods to get useful content into the hands of your subscribers, so you can build your authority and help people understand how you can solve their problems. You have several options for sending out regular communications, but the most common are email newsletters and content notifications. Here’s what many marketing organizations don’t realize: Not all emails are created equal. ![]() So what’s the key to building relationships with your email subscribers? The key is regularly sending email messages that provide useful, valuable content - and thoughtfully share your company’s unique selling proposition (USP) with subscribers. Having an email subscriber on your list doesn’t do your enterprise technology company any good if you don’t nurture the relationship with that contact, so your company stays top of mind when they need a product or service like yours. To be successful with email marketing, you can’t take your foot off the gas after you convert a website visitor to a subscriber. Beth has been a conversion copywriter for 15 years, specializing in technical and complex content for technology companies. This is a guest article written by Horizon Peak senior copywriter Beth Hayden.
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